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    A Return To The Binaca Smile

    If you were around in India in the 1960s and 1970s, you probably remember a toothpaste brand called Binaca. In those days, if a little kid or a pretty woman flashed a smile, people would quickly brand it a Binaca smile.  Advertisements for Binaca toothpaste famously, and quite memorably, captured the moment with that magic phrase: “The Binaca Smile’. It never went out of fashion. Binaca’s heady success can teach us a lesson. Even today, long after the toothpaste itself has disappeared from retail shelves, from our lives, and even from our memories, this lesson remains relevant.  Now, let’s take a look back. Binaca was a rather popular toothpaste brand…